CONTENUTI:
Module 1: Configure Dynamics 365 Marketing
- Set up and manage Dynamics 365 Marketing
- Configure marketing settings
- Domain authentication, email best practices, and GDPR
- Manage assets and content settings
Module 2: Manage customers in Dynamics 365 Marketing
- Manage accounts and contacts
- Create and manage leads
Module 3: Manage marketing forms and pages
- Manage forms
- Manage marketing pages
Module 4: Manage segments and subscription centers
- Create and manage segments
- Manage subscription centers and double opt-in
Module 5: Manage emails and journeys in Dynamics 365 Marketing
- Create marketing emails
- Create customer journeys
- Manage content, event triggers and journeys in real-time marketing
- Manage website visits, redirect URLs, and social postings
Module 6: Manage events
- Create an event
- Create a webinar event
- Promote and manage events
- Advanced event management features
Module 7: Create surveys with Dynamics 365 Customer Voice
- Create a survey project
- Create surveys with Dynamics 365 Customer Voice
- Send Dynamics 365 Customer Voice surveys
Module 8: Analyze insights in Dynamics 365 Marketing
- Evaluate marketing initiatives with analytics
- Review the marketing calendar