This course will review the marketing application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.
Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles. Power Platform experience, especially in model-driven applications, is also recommended.
Set up and manage Dynamics 365 Marketing
Advanced configuration for Dynamics 365 Marketing
Review domain authentication, email best practices, and GDPR in Dynamics 365 Marketing
Manage assets and content settings in Dynamics 365 Marketing
Manage customers in Dynamics 365 Marketing
Manage forms and pages in Dynamics 365 Marketing
Manage emails, segments, and journeys in Dynamics 365 Marketing
Manage subscription centers and double opt-in in Dynamics 365 Marketing
Manage website visits, redirect URLs, and social postings in Dynamics 365 Marketing
Create an on-site event in Dynamics 365 Marketing
Create a webinar event in Dynamics 365 Marketing
Promote events, manage registration and check-ins, and review results in Dynamics 365 Marketing
Advanced event management features in Dynamics 365 Marketing
Evaluate marketing initiatives with analytics in Dynamics 365 Marketing
Review the marketing calendar in Dynamics 365 Marketing
SCARICA MODULO ISCRIZIONE
