CONTENUTI:

Module 1: Marketing Application Configuration

• Configure advanced settings
• Manage marketing content and templates
• Manage LinkedIn and Power BI integrations

 

Module 2: Leads

• Create and manage leads
• Assess sales readiness

 

Module 3: Marketing Forms and Pages

• Create marketing forms
• Create marketing pages
• Manage internet marketing

 

Module 4: Segments and Lists

• Create and manage segments
• Create and manage subscription centers
• Double opt-in

 

Module 5: Marketing Emails

• Create Email Message

 

Module 6: Customer Journeys

• Create customer journeys

 

Module 7: Insights

• Marketing insights
• Customer insights
• Marketing execution insights
• Lead management insights
• Internet marketing insights

 

Module 8: Events

• Manage event planning
• Manage event execution

 

Module 9: Surveys

• Create surveys

 

Module 10: Results

• Review event and survey results